Michael Shum is the Director of Advertising Compliance Education and Policy at the Therapeutic Goods Administration and is responsible for leading advertising and compliance education, enquiries management, regulatory policy and reform. Michael has worked at the TGA for over ten years in a range of roles, including in medical devices, prescription medicine and complementary medicine regulation. His recent roles have included leading the team responsible for coordinating prescription medicine registration applications and collaborative reviews with the TGA’s international regulatory partners.